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Solane promotes Filipino values

The country’s leading LPG provider has launched a campaign
that advocates positive Filipino values and emphasizes the importance of family.

ISLA LPG launches the “Dapat Lang” campaign a program that emphasizes the importance of doing the right thing, for the family, for others and society as a whole.These values include commitment to the family, honesty, hard work, respect for others, and integrity.img_5241

ILC-CEO Ruben Domingo said .“ “The  new campaign reminds all of us — the consumers, employees, and business partners — to do the right thing in everything we do, all the time, wherever we are, in order to truly bring out positive change in all of us.”

The advocacy campaign will be communicated with various mediums — print and radio ads, social media, and online videos, showcasing a mom cooking the best dishes for her family, an employee putting in ample time at work, a chef preparing high-quality ingredients for his customers, a manager catering to the needs of the client, the Solane  Hatid Bahay rider ensuring that LPG delivery is safe and on time.
As part of the Dapat Lang campaign, ISLA LPG is also launching a new website, which outlines the various ways with which Solane stakeholders can live out the new campaign principle in their everyday lives. The newly revamped site also features a blog that will serve as a way for ISLA LPG to communicate directly with its consumers, especially moms. The blog will feature quick and easy recipes and helpful and time-saving tips on cooking for the family, keeping a safe environment at work and home, and more.
  • Moreover, ISLA LPG offers Solane Hatid-Bahay Service, an exclusive service provided to Solane LPG residential customers. ISLA LPG’s well-trained riders conduct a Weight Check in front of customers using calibrated portable weighing scales, assuring households of value for their money.
    The Solane Hatid-Bahay riders also perform the 7- Point Safety Check free of charge to help ensure the safety of consumers and their families. This includes checking the surroundings, o-ring, regulator, regulator and valve connection, hose, hose connection, and flame quality.
    Furthermore, ISLA LPG holds regular safety seminars for its customers as well as to various communities nationwide. The company’s employees and contractors follow strict compliance of safe LPG handling and fire safety. Through this, ISLA LPG has achieveda significant milestone of 13 million man hours without  lost time injury.
    This commitment to provide the best and safe product and service is, needless to say, reinforced with the launch of the company’s new advocacy campaign because as they say, Kapag LPG, Dapat Lang Solane!
    To know more about the Dapat Lang campaign, visit Solane’s new
    website, www.solane.com.ph, and Facebook page, www.facebook.com/solane.ph.

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