Japan is certainly having a moment in the fashion world and thePhilippines is no stranger to that notion. Filipinos have been bullish on – albeit enthralled by – all things Japanese for some time now, and so the timeliness of the inauguration of MITSUKOSHI BGC last November 2022 couldn’t have been more relevant, nor tactically strategic. Already a popular shopping and dining destination in the heart of BGC, the Japanese-themed department store has brought the Filipino closer to the Japanophilia trend such that it has become quite the iconic lifestylehub.

 

Then in June this year, and on the heels of MITSUKOSHI BGC’s opening was the launch of two well-loved luxury fashion labels FRAY I.D. and SNIDEL and through the unveiling of the eponymously named store (bothlabels share the space). As purveyors of Japanese fashion and culture,the retail group Federal Retail Holdings, Incorporated (FRHI), was drawn to both FRAY I.D.’s and SNIDEL’s knack for bridging modernism, functionality, and art.

 

Both labels have built and solidified their brand equity by covering the needs of the modern Japanese women (and now all women for that matter), and making them feel vibrant and empowered – no matter the occasion or milestone. It is for this very reason that FRHI wants to continue to share that feeling with Filipinas.

 

Today, FRAY I.D. and SNIDEL celebrate their grand launch at MITSUKOSHI BGC with its stakeholders, VIPs, Manila’s fashion movers and shakers, and members of the press, by revealing theirbrand ambassadors, Camille Co and Tricia Gosingtian, respectively.

 

Empowering women through clothing is what propelled FRHI’s vision of bringing and FRAY I.D. and SNIDEL to the fore of Philippine fashion, rendering the newly-minted store the ultimate and latest destination to offer Japanese clothing for the independent and established woman. Secondary tothis was the company’s desire to highlight the synergy between the Japanese and Filipino dressingcultures. Mae Jeanjaquet, President of FRHI shares, “We have always known that Japanese brands are made with the utmost craftsmanship and quality. Japan, while an understatement, has been the industryleader for a long time in fashion, especially street fashion; particularly the subcultures of minimalism,Lolita, cute or “Kawaii.”