Ayala Land Estates and Ayala Malls paint the town in different shades of fun this holiday season with their highly anticipated Christmas attraction, Holiday at Play in Vermosa. 

In the rising suburb of the Metro South, Ayala Malls and Vermosa aim to delight the kids and the kids-at-heart with a brilliant display of lights, music, and interactive installations – offering a new destination where friends and families can come together to bond and celebrate the Christmas season in fun fashion. 

In the same way that Ayala Malls and Ayala Land Estates have strived to introduce new and innovative experiences through the years, they now present a cutting-edge destination that embodies the values of sustainable living and promoting well-being. Over the holidays, everyone can experience these in a dynamic and vibrant park: Vermosa Holiday at Play at the Ayala Malls Vermosa Central Garden, which features dynamic zones that seamlessly blend in lights and music.

“We at Ayala Land Estates and Ayala Malls take great pride in introducing out-of-the-boxconcepts for our communities. So, we challenged ourselves even further to bring something novel yet fitting for Vermosa. We partnered with the best of the best in the field of creative events production to provide an active, engaging and fun attraction that brings the community together.” says Chrissy Roa, Group Head of Marketing and Communications for Ayala Land Estates, Corporate, and Ayala Malls.

Located in Cavite, straddling Imus and Dasmarinas, Vermosa is a 750-hectare sprawling estate that caters to the active, fitness-focused communities in the South. It is the fourth largest estate of Ayala Land – accessible via Daang Hari Road, SLEX through the MCX exit, and the upcoming Cavite Laguna Expressway (CALAX) Road. It offers diverse dining, shopping, entertainment, and living options with developments from Alveo, Avida, and Ayala Land Premier.This year, Ayala Malls Vermosa will be opening select dining choices initially to provide customers a new venue for celebrations and reunions.