THE first Barbie Ladies shoe collection

L -R Nico Chu, SVP for SM Fashion merchandising shoes &bag , Aldwin Co, EVP of the SM fashion , Lisa Yao, Richprime Global Inc. Managing Director, Myrna Yao CEO/President Richprime Global Inc, Congresswoman Camille Villar , Felanie Lee Lim , SVP for SM Fashion merchandising shoes & Bags
Myrna Yao CEO/President, Richprime Global Inc.

Richprime Global Incorporated, a leading distributor and retailer of children’s products in the Philippines, is delighted to announce the launch of the highly anticipated Barbie Ladies Shoes Collection. This exclusive range embodies the perfect blend of comfort, elegance, and style, designed to cater to the modern woman’s diverse lifestyle needs. Inspired by the iconic Barbie brand, our collection promises to bring a touch of glamour and sophistication to every step.


The Barbie Ladies Shoes Collection features an array of meticulously crafted designs, including chic wedges, comfortable flats, and trendy sneakers. Each pair is made with high-quality materials to ensure durability and maximum comfort, allowing women to effortlessly transition from day to night. Whether you’re attending a formal event, heading to the office, or enjoying a casual day out, the Barbie Ladies Shoes Collection offers the perfect footwear for every occasion.


“We are thrilled to introduce the Barbie Ladies Shoes Collection to our customers,” said Ms. Myrna Tang Yao, CEO & President of Richprime Global Incorporated and Richprime Sales Incorporated, Footwear Division of Richprime Group of Companies. “Our collaboration with the Barbie brand has allowed us to create a line that not only reflects timeless elegance but also meets the practical needs of today’s women. We believe this collection will resonate with fashion-forward individuals who seek both style and comfort in their footwear.”

Richprime Sales Incorporated just hosting an exclusive event at SM Megamall Mega Fashion Hall, featuring a special showcase of the Barbie Ladies Shoes Collection. Attendees have the opportunity to experience the collection firsthand, enjoy live entertainment, a fashion show, and receive special discounts on their purchases.

From here Barbie shoes not for kid, Teens only. It’s for us senior also, it’s affordable! Barbie shoes will make us look younger.🥰


Leave a comment