The Department of Trade and Industry’s Bureau of Market Development, Promotions and OTOP (DTI-BMDPO) officially launched its 2026 trade fair calendar with the DTI–Bagong Pilipinas National Trade Fair, held from February 18 to 22, 2026 at Megatrade Halls 1–3 of SM Megamall in Mandaluyong City.

 

The five-day event brought together over 300 MSMEs from across the country in a dynamic marketplace that expanded market access, strengthened buyer linkages, and showcased high-quality, locally made products aligned with the Bagong Pilipinas and Tatak Pinoy strategies. Open to the public, the fair drew strong buyer and consumer engagement throughout its run.

 

Building on Strong 2025 Performance

The 2026 kickoff followed a banner year in 2025, when DTI-BMDPO successfully mounted ten DTI–Bagong Pilipinas national trade fairs and participated in key international exhibitions.

 

These initiatives generated a combined ₱665.13 million in cash sales, booked orders, and ongoing negotiations, directly benefiting 1,774 MSMEs nationwide and attracting over 190,000 buyers and visitors. The results underscored the impact of sustained trade fair programming in helping enterprises move beyond one-time transactions toward long-term market growth.

 

Spotlight on Sustainable Filipino Design

A major highlight of the 2026 National Trade Fair was the upgraded Philippine Sustainability Pavilion, which featured furniture, fashion, textiles, and handicrafts crafted from coconut-based materials, engineered bamboo, natural fibers, native grasses, and plant-based dyes sourced from various regions.

The curated showcase emphasized eco-conscious, design-driven, and high-value Filipino products for retailers, distributors, exporters, and conscious consumers.

Beyond the exhibition floor, attendees participated in business learning sessions on development, logistics, and sustainability, alongside daily craft workshops, product demonstrations, and cultural performances that celebrated Filipino creativity and craftsmanship.

Strengthening B2B Linkages Through Buyer’s Day 2026

Complementing the fair was DTI Buyer’s Day 2026: Sourcing and Connections, a pre-event platform designed to strengthen B2B engagement between MSMEs and institutional buyers. The initiative provided sourcing opportunities, networking sessions, and partnership-building activities that reinforced DTI-BMDPO’s market-driven approach to enterprise development.

Driving MSME Growth in 2026

DTI-BMDPO emphasized that its trade fairs serve as engines of MSME growth — enabling enterprises to test products, refine branding, adjust pricing strategies, and respond to real-time consumer demand.

With thirteen trade shows lined up for 2026, the agency continues to strengthen its integrated trade fair system, combining consumer-facing platforms with structured buyer sourcing opportunities to drive sustained market integration.

Anchored on the Bagong Pilipinas vision, the 2026 National Trade Fair set the tone for a year focused on sustainability, stronger buyer engagement, and expanded market opportunities for Filipino enterprises.

 

 To know more about the upcoming 2026 DTI-Bagong Pilipinas trade fairs, follow their social media accounts on Facebook (@BDTP), Instagram (@dti.bmdpo), X (@DTI_BMDPO). You may also email bmdpo@dti.gov.ph for more information.