SM WOMAN Launches Dare to Denim

Different people have different fashion needs. Like me, as a grandma I have a different fashion approach as well. The standards for the perfect body type are already being challenged by modern women. Leading this charge, SM Woman champions a body-positive cause by providing the most diverse range of the ultimate fashion staple.

Dare To Denim

Inviting women to “Dare to Denim," the new SM Woman campaign empowers women to feel beautiful, comfortable, and confident in their skin, no matter what age, color, size or shape they come in. Whether you’ve got killer curves, boast of skin that is perpetually sun-kissed, have legs that go on forever, or beautiful lines on your face that show that wisdom comes with age, SM Woman’s "the denim difference” has something in store for you.

After all, unlike other forms of clothing, denim is for all, and there is one for every woman. 

Joey Mead joins SM Woman Team
Joey Mead joins SM Woman Team

Eleven stellar ambassadors have been gathered together to reflect the powerful statement behind this campaign: that denim knows no labels, and that denim defies age, size and skin color. Multi-hyphenate wives, moms, professionals, models, and athletes, each with distinct needs and lifestyles are united by a versatile piece of blue fabric.

Statuesque former runway model Patty Betita walks alongside petite ice skating champion Emee Dy, proving that denim embraces all sizes.  Mother and daughter tandem Desiree and Aya Abesamis come hand in hand proving that denim defies age. Plus size model Kimi Lu and morena beauty Jach Manere team up to prove that denim breaks barriers.

Denim truly unites all and accepts all. An incredible testament to denim: its unique ability to make any woman of any age, color, shape, size, and walk of life look and feel both comfortable and powerful. With its widest range of brands, styles, sizes, and trends, SM Woman has it all for denim.  

Shopping At SM Woman In  SM Megamall
Shopping At SM Woman In SM Megamall

 In fact, I went shopping at SM Woman GTW by SM in SM Megamall last wednesday. Fortunately they have the 50% OFF promotion from 6pm to 9pm. I save a lot! 

Shop more and #DareToDenim as well! 


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