Starting this month, Citi credit cardholders in the Philippines who shop at Amazon.com will be able to use their Citi rewards points to pay for their entire purchase at checkout.Not enough points? Cardholders can also redeem their points to pay for a portion of their purchase and charge the rest to their Citi credit card. With this new offering, Citi credit card customers in the Philippines can also enjoy a USD $15 rebate on the portion of their purchase charged to their card, that is a minimum of at least USD $100, until September 30, 2017. They just need to make sure they enter the promo code LOVE2CLICK in the Gift and Promotional Codes box upon checking out.
“At Citi we are focused on making banking easier for our customers by leveraging digitization, mobile technology and innovation which includes delivering a remarkable client experience in key digital ecosystems. We have seen that the rapid adoption of mobile and other digital channels has truly transformed how people shop and we are delighted to collaborate with Amazon,” said Anand Selva, Head of Asia Pacific Consumer Banking for Citi.
“We expect this partnership to be well-received by our clients, just as they have embraced our earlier digital initiatives,” said David Stoughton, Head of Credit Cards for Citi in the Philippines. “Over the years, Citi rewards points have become a powerful currency. Clients use it to shop at their favorite physical stores, or redeem anything from air miles to gasoline to rides around town. We are excited that our loyalty points are now also available at Amazon.com.”
The announcement marks another key digital relationship that reinforces Citi’s objective to be increasingly relevant in key digital ecosystems where the banks’ clients are more active. In 2016, Citi announced partnerships in Asia including Grab, WeChat, Line, Lazada, AirAsia and Airbnb.