Mundipharma Philippines Country Manager Ian Santos welcomes UP Fighting Maroons’ Ricci Rivero as the first-ever brand ambassador for Povidone-Iodine (BETADINE®) Wound Care, featuring its new campaign, Go For Gold. The campaign is reminiscent of the brand’s gold standard for wound care as well as its distinctly yellow-gold packaging.“We are very honored to welcome Ricci to the Mundipharma family. We are very happy to associate Povidone-Iodine (BETADINE®) Wound Care with one of the best collegiate basketball players in the country today and we are fully confident that he can embody the brand as he moves forward in his basketball career,” shared Ian Santos, Country Manager of Mundipharma Philippines.
Povidone-Iodine (BETADINE®) is one of the leading and most trusted antiseptic brands in the country1,2,3. This is the first time that Povidone-Iodine (BETADINE®) tapped a brand ambassador for its wound care product portfolio, specifically to launch its campaign, Go For Gold, which embodies the brand’s gold standard for wound care as well as its yellow-gold packaging.
Rivero, who has represented the country as a member of Gilas Pilipinas during the 2018 Asian Games, shared that as an athlete, he is very prone to injuries. “Now that I have Povidone-Iodine (BETADINE®) Wound Solution and Dry Powder Spray with me, I don’t need to worry about getting scratches or wounds when the game gets me fired up because I can always have with me a trusted buddy that I can use to treat these minor injuries. I am very honored to be part of the Mundipharma family,” exclaimed Rivero.
BETADINE® Wound Care is a range of clinically-proven povidone-iodine-based products that effectively kills viruses, bacteria and fungi from infecting wounds, cuts and scratches4,5,6. Aside from Povidone-Iodine (BETADINE®) Wound Solution, Povidone-Iodine (BETADINE®) Dry Powder Spray is also available nationwide and is especially made for on-the-go individuals and athletes because of its No Touch, No Sting and No Drip feature. Other products in the market include Povidone-Iodine (BETADINE®) Skin Cleanser, Povidone-Iodine (BETADINE®) Ointment and Povidone-Iodine (BETADINE®) Cream.