Robinsons Land Corporation’s full-service lifestyle mall at the heart of Ermita, Manila, as the Robinson’s mall officially welcomed the holiday season with its annual Christmas Tree Lighting Ceremony. The event brought together families, community partners, local government officials, and friends of the community for an evening of festive performances, cherished Filipino traditions, and meaningful acts of generosity.
The celebration ation marked the launch of Robinsons Malls’ nationwide Christmas campaign, “Paskong Pinoy: The Gift of Being Together,” which celebrates the connections that bring people closer, the traditions that make Christmas uniquely Filipino, and the hope and confidence that inspire everyone to look forward to a brighter tomorrow.
The evening featured a special performance by the UP Chorale, followed by a ceremonial lighting of the Christmas tree, officially illuminating the mall with the warmth and excitement of the holiday season. The celebration was graced by representatives of the Manila City Government, alongside Robinsons Land Corporation executives and community partners.
“Christmas reminds us that the most meaningful gifts are not always the ones we wrap. They are the moments we share, the relationships we strengthen, and the kindness we extend to others. Through Paskong Pinoy: The Gift of Being Together, we hope to create more opportunities for families and communities to come together, celebrate our traditions, and find renewed hope for the days ahead,” said Maria Kristina Real-Lim, Deputy Business Unit General Manager for Robinsons Malls.
At the heart of the celebration was a special gift-giving activity held beneath Robinsons Manila’s magnificent 40-foot Christmas tree, bringing the spirit of “Paskong Pinoy: The Gift of Being Together” to life. Led by Maria Kristina Real-Lim, Deputy Business Unit General Manager for Robinsons Malls, Robinsons Manila shared Christmas gifts with children and their parents from the Philippine National Police (PNP), Bureau of Fire Protection (BFP), and Bahay Aruga, a nonprofit organization based in Paco, Manila, that provides free temporary accommodation, meals, and support to pediatric cancer patients and their families.
Through this initiative, Robinsons Manila recognized the dedication of public servants who keep communities safe, while extending the spirit of Christmas to children and families who deserve moments of joy and encouragement.
This Christmas, Robinsons Malls invites everyone to rediscover the joy and warmth of a Filipino Christmas through “Paskong Pinoy: The Gift of Being Together”, a celebration of connection, shared traditions, joy, hope, and generosity.
For more information on Christmas activities and celebrations, visit www.robinsonsmalls.com, download the RMalls+ app, or follow Robinsons Malls on Facebook and Instagram.
