CDC Holdings, Inc., one of the leading real estate companies in the Philippines, which has made its mark in building quality homes for people here and abroad for almost 30 years, unveiled a new branding campaign that captures its corporate objectives: “At home with CDC Holdings.”
“At home with CDC Holdings” strongly resonates the company’s brand promise:to provide quality and affordable homes that are worth one’s hard-earned money, allowing them to benefit from innovation through pioneering concepts, and encouraging the sense of community in every property.
According to Ms. Elsie Chua, CDC Holdings president and chief executive officer, “At Home with CDC Holdings” encapsulates the company’s lifelong commitment to enrich the lives of people, one home at a time.
“Our primary goal has always been to make people feel at home in the properties we develop,” Ms. Chua said. “While each of our properties is designed to meet a particular need for our customers, our overall commitment remains the same: we work hard to create a bond with them and to create a sense of community. We put a high value on the sense of belongingness and the feeling of comfort of living with friends and family, which resonates the true people culture of family. It is this approach that turns a regular condominium and neighborhood into a true home and community.”
Siince it started in 1986, the company has empowered middle class people to achieve their dream of owning a home or make sound real estate investment.
Today, the company has grown into a reputable real estate empire that has built and managed condominium towers, hotels, serviced apartments and subdivisions in Metro Manila’s prime commercial business districts. It has a worldwide network of sales offices and agencies, with a presence in 18 countries and territories.
The year 2014 proved to be a positive year for CDC Holdings as it had achieved more than 18 percent growth in terms of sales compared to previous year, ending with P1.158 billion.
The company announced its partnership with restaurant icon Romulo Café, which has made its mark as an establishment serving genuine Filipino comfort food and a rich tapestry of the country’s history. CDC Holdings is also working hand in hand with interior design gurus Ivy and Cynthia Almario, who have made waves in the local and international arena.
The company also unveiled upcoming projects in the pipeline for the rest of 2015. This year, CDC Holdings is focused to sell more residential condominium units in its CDC Millenium property. The company will start selling units for its Sentrale project located in Makati, which is conceptualized as SOHO, or Small Office Home Office, a type of business and profession that has proliferated in recent years with the advent of technology. Another project to watch out for is the Lions Park Residences’ Giraffe Tower, a building with the commercial space on the ground floor, so enterprising residents will have the convenience of conducting business just below their homes.
“At CDC Holdings, we are committed to continuous innovation and going the extra mile to build communities where Filipinos can feel truly at home. While the company has gone a long way, our core value remains the same: passion for innnovation and excellence,” Ms. Chua added.
To know more about CDC Holdings and its projects, call 894-0808 or you may visit http://www.cdcresidences.com.