Tanduay recently launched an all-new premium drink that embodies the success and achievement of  today’s young and success-oriented Filipinos – Tanduay SELECT..

It has a smoother distinct flavor and aroma, the new Tanduay SELECT is a new-age rum that will surely satisfy the discerning taste of today’s young drinkers.

Each bottle of Tanduay SELECT is a blend of ages of rum matured in oak barrels,a  Tanduay  tradition  that  gives  its  well-rounded  and  smooth  distinct  taste.

“Throughout  the  years,  Tanduay  rum  has  been  enjoyed  by  generations  ofFilipinos. And now, the brand is giving today’s upwardly mobile individuals a taste of thefinest  rum  with  a  flavor  suited  to  their  unique  preference  –  the  drink  that  every passionate  individual  truly  deserves,”  says  Tanduay  President  and  Chief  ExecutiveOfficer Bong Tan.

World-Class Heritage

Heritage is the foundation on which Tanduay was built and its story is a triumph that deeply inspired a nation.

Tracing its humble beginnings from a small distillery in Hagonoy,  Bulacan,  the  company is  now among the  leading liquor  producers  in  the world. Buoyed by more than a century and a half of creative innovation and foresight, Tanduay takes pride in being one of the most awarded companies in the spirits industry with over a hundred international quality awards that include 88 golds, 7 International High Quality awards. This 2015, the company was awarded the Crystal Prestige trophyby  the  Monde  Selection  International  Quality  Institute,  one  of  the  world’s  most prestigious and highly esteemed body that recognized wines and liquor products withthe highest standards of taste and quality.

Toast to Success

Apart from heritage, the success of every Filipino and the entire nation has been the sole inspiration of Tanduay – making the brand a national icon as well. And as the Spirits Drink of Filipinos, it represents the nation’s true characteristics as a people.

 These include the spirit of honor and tradition; the spirit of bravery, resiliency, and dedication;  and  the  core  trait  of  respect  for  elders  and  family  values.  Such characteristics have made Tanduay what it stands for today.

“Tanduay has been with the Filipinos in witnessing several historic moments andrecognizing different heroes across all generations. In this modern age, our heroes arethe young professionals who are not afraid to step up and achieve their goals, not justfor their own fulfilment, but for their family and the society as well,” added Tan.

 Believing  that  all  stories  of  triumph  deserve  a  celebration  –  such  as  the impeccable achievements of today’s young generations – Tanduay once again raises a atoast to the success of today’s young Filipinos with the all-new Tanduay SELECT.