Tanduay recently launched an all-new premium drink that embodies the success and achievement of today’s young and success-oriented Filipinos – Tanduay SELECT..
It has a smoother distinct flavor and aroma, the new Tanduay SELECT is a new-age rum that will surely satisfy the discerning taste of today’s young drinkers.
Each bottle of Tanduay SELECT is a blend of ages of rum matured in oak barrels,a Tanduay tradition that gives its well-rounded and smooth distinct taste.
“Throughout the years, Tanduay rum has been enjoyed by generations ofFilipinos. And now, the brand is giving today’s upwardly mobile individuals a taste of thefinest rum with a flavor suited to their unique preference – the drink that every passionate individual truly deserves,” says Tanduay President and Chief ExecutiveOfficer Bong Tan.
Heritage is the foundation on which Tanduay was built and its story is a triumph that deeply inspired a nation.
Tracing its humble beginnings from a small distillery in Hagonoy, Bulacan, the company is now among the leading liquor producers in the world. Buoyed by more than a century and a half of creative innovation and foresight, Tanduay takes pride in being one of the most awarded companies in the spirits industry with over a hundred international quality awards that include 88 golds, 7 International High Quality awards. This 2015, the company was awarded the Crystal Prestige trophyby the Monde Selection International Quality Institute, one of the world’s most prestigious and highly esteemed body that recognized wines and liquor products withthe highest standards of taste and quality.
Toast to Success
Apart from heritage, the success of every Filipino and the entire nation has been the sole inspiration of Tanduay – making the brand a national icon as well. And as the Spirits Drink of Filipinos, it represents the nation’s true characteristics as a people.
These include the spirit of honor and tradition; the spirit of bravery, resiliency, and dedication; and the core trait of respect for elders and family values. Such characteristics have made Tanduay what it stands for today.
“Tanduay has been with the Filipinos in witnessing several historic moments andrecognizing different heroes across all generations. In this modern age, our heroes arethe young professionals who are not afraid to step up and achieve their goals, not justfor their own fulfilment, but for their family and the society as well,” added Tan.
Believing that all stories of triumph deserve a celebration – such as the impeccable achievements of today’s young generations – Tanduay once again raises a atoast to the success of today’s young Filipinos with the all-new Tanduay SELECT.